I recently delivered a comprehensive 70+ page social media audit for a coffee flavoring client that went far beyond traditional analytics. This wasn't just about gathering data—it was about uncovering strategic insights that will truly transform thei ...
Emotion-Driven Marketing Metrics
In today's data-saturated marketing landscape, we've become experts at tracking clicks, shares, views, and other surface-level engagement metrics. But these numbers only tell us what people do—not why they do it. The missing ingredient? Emotio ...
AI is Revolutionizing Advertising
Artificial intelligence is no longer the future of advertising—it's the present. As a marketing consultant who's worked with billion-dollar brands, I've witnessed firsthand how AI is transforming ever ...