#PassTheProtection garnered 55.8M impressions and 42k engagements. Alarm data decreased by 4% on game day, reflecting increased home security.
screenshot-2023-12-04-at-1.44.04e280afpm
Screenshot 2025-03-14 at 8.14.21 PM

Super Bowl Social War Room Domination

This project proves Super Bowl success doesn't require an expensive commercial. By creating a digital-first campaign with a social war room and influencer strategy, we helped a security brand trend on Twitter with 52M impressions.

We advertised the Super Bowl itself to increase viewership and drive down crime. This unique approach, combined with engaging content, generated 1.8B PR impressions and increased website traffic by 155%.

Share