The campaign’s groundbreaking results and innovative approach to blending paid and organic strategies earned industry-wide recognition, ultimately leading Meta to feature it as an official Meta Success Story—validating both the methodology and exceptional performance metrics achieved for the client.  
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Record Sales, Engagement & Organic Reach

This project proves strategic paid media delivers exceptional results. I maximized a brand's paid media by understanding shifting social behaviors.

We prioritized organic reach as an extension of paid efforts, optimizing for shareable content and manually adjusting bids. This resulted in a 2,689% increase in organic reach, generating ~$500,000 in free media value.

This strategy also drove a 98% increase in retargetable engagement and a 222% lift in retargeting audience performance. A Facebook brand lift study revealed an 89% lift in ad recall and a 40% lift in action intent.

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