This data-driven approach delivered impressive outcomes:

  • Achieved 103% of the inquiry generation target
  • Generated a 41% increase in targeted web traffic
  • Delivered a 12.8% lift in direct sales
  • Improved cost-per-acquisition by 17% over previous campaigns

The campaign’s success established a repeatable model for the client to expand into additional markets, with clear performance benchmarks and a proven strategy for converting category interest into brand-specific demand.

Category Demand Strategy Delivers 12.8% Sales Lift

This project was a strategic marketing campaign for a home security company targeting geographic areas with high category demand but low brand awareness. Our objective was to efficiently convert existing market interest into direct sales for the client.

We implemented a multi-channel approach incorporating Display advertising, Paid DR Social campaigns, organic Brand Social content, and Online Video (OLV). Each channel was optimized to play a specific role in the customer journey—from building regional awareness to driving conversions.

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