The results of the campaign were impressive: Increased Brand Consideration: We achieved a 10% increase in brand consideration, indicating that more consumers were viewing ADT as a preferred security provider. Sales Lift: The campaign contributed to an 18% lift in sales, demonstrating its effectiveness in driving business growth.
+18% in Sales with New Brand Campaign
The "When Every Second Counts" campaign was a pivotal initiative that significantly shifted public perception of ADT from a legacy brand to a modern, innovative security partner.
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