Fractional CMO and
marketing consultant

Marketing Leadership That Grows Your Security Business

Save 20% on a Custom Marketing Strategy Playbook — a done-for-you roadmap built by a marketing leader with 25 years in the security industry.

Award-Winning◆ 25 Years in Security◆ $1K–$300M in Budgets Led
Content Marketer of the Year · Shorty Award · ECHO Award · SAMMY AWARD
Real Results

Marketing That Drives Measurable Growth

$1M+
In new revenue in 4 months from an existing customer base
35%
Of total sales attributed directly to marketing
5.8×
Return on ad spend on paid social
200×
Brand visibility lift from reimagined content
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MEET STACIE

Your Fractional Marketing Leader

Hi, I'm Stacie Dauffenbach, a fractional marketing leader who's spent 25 years building brands in the security industry. I help integrators, manufacturers, and service providers market like the leaders they are.

My role is to set your strategy and direction, then bring it to life. More than an agency, I become an extension of your team, as invested in your growth as you are.

What's Inside Your Custom Marketing Strategy Playbook

In six focused weeks, we build the complete strategic foundation your marketing needs to grow — tailored entirely to your goals.

01Brand positioning & messaging architecture
02Competitive analysis
03Audience segmentation & buyer journey
04Content pillars & campaign briefs
05KPI & measurement framework
06Marketing calendar
THE ROADMAPA 90+ day activation roadmap that turns strategy into action

How We Work Together

It starts with your Custom Marketing Strategy Playbook — a complete strategy and activation roadmap, built in six focused weeks and tailored to your goals. From there, you choose how it comes to life.

Weeks 1–2

Discovery & Audit

We dig into your business, market, customers, and current marketing to uncover your biggest growth opportunities.

Weeks 3–4

Strategy Development

I build your comprehensive strategy — positioning and messaging, digital and content, and the plan to bring it all together.

Weeks 5–6

Activation Roadmap

A prioritized plan: 90+ day quick wins, a 12-month roadmap with milestones and KPIs, and a resource plan for what to run internally vs. externally.

Then, Bring It to Life — With Me or Without Me

Your Playbook is designed so you're never locked in. Run it your way.

On Your Own

Execute it in-house

Your Playbook is built to stand on its own. It lays out exactly what to do, in what order, and what your team can handle internally versus where to bring in outside help — so you can run with it right away.

With Stacie

Keep me at the helm

Prefer a marketing leader leading the charge? I stay on as your fractional marketing leader to drive activation — setting the direction, orchestrating the work, and bringing in the right specialists to execute, so you get results without building a full team.

Either way, it fits any security company — whether or not you have a marketing team today.

The playbook Stacie built is awesome, a genuinely valuable roadmap for our business. We're very pleased."
— Multi-decade commercial security firm with a regional builder and government footprint
Your Exclusive ESA Member Offer

Save 20% on Your Custom Marketing Strategy Playbook

Available only to ESA member companies.

Mention "ESA Offer" when we connect.

Book Your Discovery Call

Email Stacie

Questions? Answered.

What exactly is a Custom Marketing Strategy Playbook?

It's your complete strategic marketing foundation — positioning, messaging, audience, measurement, and a 90+ day roadmap — built in six focused weeks and tailored entirely to your goals.

Who is it for?

Any security company ready to grow — integrator, manufacturer, or service provider — whether you're building marketing from the ground up or leveling up what you have.

Do I need an in-house marketing team?

Not at all. I set your strategy and bring in the right resources to execute, so you have marketing leadership whether or not you have a team.

How do I claim the 20%?

Email me or book a discovery call and mention ESA Offer. That's it.